Big Data Analitics: Big Benefits or Big Risk?

Abstract

The purpose of this research is to determine the impact of implementing big data analytics in the company and to determine the level of security of this big data analytic. This research uses descriptive qualitative research methods with data collection techniques literature study. The results show that big data analytics is very beneficial for users especially for companies, as it allows competitive organizations to discover new cost-saving opportunities and revenue opportunities. In addition, big data analytics technology helps companies meet the huge demand. Armed with endless data resources from customer loyalty programs, buying habits and other sources, companies not only have an in-depth understanding of their customers, companies can also predict trends, recommend new products and increase profitability. Like every advanced concept has some loopholes. Big data analytics technology also has some risks, especially in terms of privacy and security.