Journal of Marketing Management and Innovative Business Review

From FinTech Adoption to Strategic Performance: A Comparative Systematic Review of SMEs in Indonesia and Malaysia

2026-06-12T18:59:48+00:00

The rapid expansion of Financial Technology (FinTech) has transformed financial service delivery and created new opportunities for SMEs, particularly in emerging economies. This study systematically examines and compares the strategic impacts of FinTech adoption on SME performance in Indonesia and Malaysia through a PRISMA guided systematic literature review of peer-reviewed studies, institutional reports, and official publications from 2018 to 2025. The analysis focuses on financial access, operational efficiency, innovation capability, regulatory environment, and institutional trust. The findings show that FinTech adoption enhances access to finance and improves transactional efficiency in both countries; however, the depth and sustainability of these benefits differ across contexts. In Indonesia, FinTech mainly supports financial inclusion and short-term liquidity management, while in Malaysia it is more deeply integrated into organizational and financial systems, contributing to sustained productivity and strategic resilience. These differences are largely driven by variations in regulatory maturity, institutional support, and organizational readiness. The study concludes that FinTech adoption alone does not guarantee improved SME performance, rather its strategic value depends on the alignment between technological adoption, firm-level capabilities, and institutional environments. The findings offer comparative insights for policymakers and practitioners aiming to strengthen FinTech-enabled SME development strategies in emerging economies.

Tax Intensification and Extensification in Enhancing Local Tax Revenue: Evidence from the Regional Revenue Agency of Berau Regency

2026-06-12T18:59:30+00:00

Local tax revenue represents a crucial component in strengthening regional fiscal capacity and supporting sustainable regional development. Efforts to optimize tax revenue can be implemented through tax intensification and tax extensification strategies conducted by local governments. This study aims to examine the role of tax intensification and tax extensification in improving local tax revenue at the Regional Revenue Agency of Berau Regency. A quantitative approach was employed using a survey method involving 40 employees of the Regional Revenue Agency who are directly involved in local tax management. Data were collected through questionnaires and analyzed using multiple linear regression with the assistance of IBM SPSS version 31.00. The results indicate that tax intensification and tax extensification demonstrate positive and significant relationships with local tax revenue. Partially, tax intensification shows a t-value of 3.991 and tax extensification a t-value of 4.192, both exceeding the t-table value of 2.026 with significance levels below 0.05. Simultaneously, the two variables also demonstrate statistical significance with an F-value of 23.143, which is higher than the F-table value of 4.11. These findings highlight that strengthening tax administration, improving taxpayer compliance, and expanding the tax base contribute to the enhancement of local tax revenue.

Strategic Development of Local Coffee SMEs: A Force Field Analysis of Growth Drivers and Constraints

2026-06-12T18:21:23+00:00

This study aims to analyze the strategic development of local coffee SMEs in Balikpapan using a Force Field Analysis (FFA) approach to identify growth drivers and constraints. A qualitative-descriptive design was employed, with data collected through in-depth interviews, observations, and documentation from selected SME actors and stakeholders. The analysis reveals that the total weighted score of driving forces (6.87) exceeds restraining forces (5.58), indicating a positively inclined but fragile growth condition. Key driving forces include increasing coffee consumption and the availability of digital marketing platforms, while major constraints consist of limited access to capital and weak managerial capability. The findings highlight a critical growth–capability gap, where strong market opportunities are not fully supported by internal readiness. This study contributes by demonstrating the usefulness of FFA in capturing the dynamic interaction between enabling and constraining factors, offering more actionable insights compared to linear approaches. The results suggest that strengthening internal capabilities and optimizing digital adoption are essential to achieving sustainable growth. The study provides practical implications for SME actors and policymakers in formulating targeted development strategies.

Customer Engagement as a Mediating Mechanism between Social Media Marketing and Brand Loyalty in Culinary SMEs

2026-06-12T18:21:20+00:00

This study examines the role of Customer Engagement as a mediating mechanism in the relationship between Social Media Marketing and Brand Loyalty in culinary SMEs. Using a quantitative approach, data were collected from 150 SME owners and managers in Balikpapan, East Kalimantan, and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results show that Social Media Marketing has a positive and significant effect on Customer Engagement, although the effect is moderate. Customer Engagement is found to have a strong and significant influence on Brand Loyalty, indicating its critical role in building long-term customer relationships. Meanwhile, the direct effect of Social Media Marketing on Brand Loyalty is positive but relatively weak. Mediation analysis confirms that Customer Engagement significantly mediates the relationship between Social Media Marketing and Brand Loyalty. These findings suggest that social media activities alone are insufficient to generate strong customer loyalty unless they are able to foster meaningful engagement. The study contributes to the literature by emphasizing the importance of engagement as a key mechanism in digital marketing, particularly in the SME context. Practically, the results highlight the need for SMEs to focus on interactive and relationship-oriented strategies to enhance customer loyalty

Linking Human Resource Management to Pharmaceutical Supply Chain Performance: A Case Study of Drug Distribution in Remote Public Health Systems

2026-06-12T18:59:13+00:00

This study aims to analyze the role of human resource management (HRM) in supporting the effectiveness of drug distribution at the Pharmaceutical Warehouse of the P2KB Health Office in Central Papua Province. A qualitative approach with a case study design was employed. Data were collected through in-depth interviews, observations, and document analysis involving seven key informants, and analyzed using thematic analysis with source and method triangulation. The findings reveal that HRM practices have been implemented functionally but remain suboptimal, particularly in terms of workforce adequacy, workload distribution, and continuous competency development. Human resource competencies and experience contribute significantly to stock accuracy and timely drug distribution. However, geographical constraints, limited infrastructure, and an underdeveloped performance evaluation system hinder the consistency of distribution effectiveness. This study recommends strengthening competency-based HR planning, enhancing technical training in pharmaceutical logistics, and developing a more structured performance evaluation and motivation system to improve drug distribution performance, especially in geographically challenging regions.

Workload and Customer Rating Pressure as Antecedents of Burnout: Examining the Mediating Role of Job Stress in the Ride-Hailing Context

2026-06-12T18:21:18+00:00

This study examines the effects of workload and customer rating pressure on burnout, with job stress as a mediating variable, in the ride-hailing context. Using a quantitative approach, data were collected from 160 ride-hailing drivers in Makassar, Indonesia, and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings reveal that customer rating pressure has a stronger impact on job stress compared to workload, highlighting the critical role of algorithmic management in shaping drivers’ psychological conditions. Job stress is found to significantly influence burnout and serves as a key mediating mechanism. While workload directly and indirectly affects burnout (partial mediation), customer rating pressure influences burnout only indirectly through job stress (full mediation). These results suggest that burnout among gig workers is not merely driven by physical job demands but is primarily shaped by psychological pressures embedded in platform-based evaluation systems. This study contributes to the literature by demonstrating that not all job demands operate through the same pathways, emphasizing the dominance of algorithmic pressure in the gig economy. The findings offer practical implications for platform providers and policymakers to design more sustainable and worker-friendly systems.

Social Media's Entertainment, Customization, and Trendiness Shape Brand Image and Purchase Intentions for Indonesian Women

2026-06-12T18:21:17+00:00

Social media's rapid growth has reshaped brand-consumer ties, especially for Indonesian women in e-commerce. This study probes how entertainment, personalization, and trendiness in social media marketing affect purchase intent, mediated by brand awareness and image, using Theory of Planned Behavior.

Researchers surveyed 280 Indonesian women active on social media with online shopping experience. Quantitative data underwent Partial Least Squares Structural Equation Modeling analysis via SmartPLS 4.0.

Personalization and trendiness significantly raised brand awareness, enhancing image and purchase intent. Awareness fully mediated their path to buying. Entertainment directly boosted intent but lacked impact on awareness or image.

Brands targeting Indonesian women must emphasize custom, trendy content to build recognition and favor, driving sales. This integrates social media tactics into TPB for Asian contexts, guiding gender-focused digital strategies in Indonesia's online market.

From Authenticity to Action: How Perceived Authenticity and Digital Word-of-Mouth Drive Purchase Intention for Local Products

2026-06-12T18:21:15+00:00

This study investigates the influence of perceived authenticity and electronic word-of-mouth (e-WOM) on consumers’ purchase intention toward local products in Balikpapan, Indonesia. Grounded in signaling theory, this research examines how internal product cues and external digital information shape consumer decision-making. A quantitative approach was employed using a survey of 150 respondents, and the data were analyzed using multiple linear regression with SPSS. The results reveal that perceived authenticity has a positive and significant effect on purchase intention, indicating that consumers highly value product originality, cultural representation, and credibility. In contrast, e-WOM does not show a significant direct effect on purchase intention, suggesting that consumers rely less on online reviews when evaluating local products. However, both variables jointly have a significant effect, demonstrating that consumer behavior is influenced by a combination of internal perceptions and external information. This study contributes to the literature by highlighting the dominant role of authenticity and identifying the contextual limitation of e-WOM in local product markets. The findings offer practical implications for local businesses to prioritize authenticity as a strategic driver of consumer engagement.

Financial Inclusion, Risk Management Practices, and SME Performance: A Mixed Methods Study of Mediation Effects in Emerging Economies

2026-06-12T18:21:14+00:00

This study examines the relationship between financial inclusion, risk management practices, and SME financial performance using an explanatory sequential mixed methods approach. Quantitative data were collected from 140 SME owners in Makassar and Balikpapan and analysed using Partial Least Squares Structural Equation Modelling (PLS-SEM), followed by qualitative interviews to provide deeper insights into the findings. The results reveal that financial inclusion does not have a significant direct effect on SME financial performance. However, it has a strong positive effect on risk management practices, which in turn significantly improve financial performance. Furthermore, risk management practices fully mediate the relationship between financial inclusion and SME performance. Qualitative findings support these results, indicating that access to financial services alone is insufficient to enhance performance without adequate managerial capabilities in managing financial risks. The study contributes to the literature by integrating the Resource-Based View and Dynamic Capability Theory, highlighting the importance of internal capabilities in leveraging external financial resources. Practically, the findings suggest that policymakers should complement financial inclusion initiatives with capacity-building programmes in risk management to achieve sustainable SME performance.

Beyond Adoption: Understanding the Consumer Impact of Digital Marketing in Emerging Economies Through a Systematic Review

2026-06-12T18:21:10+00:00

Digital marketing adoption has expanded rapidly across emerging economies, creating new opportunities for firms to influence consumer behavior. However, evidence regarding its impact on long-term consumer outcomes remains fragmented and theoretically inconsistent. This study aims to synthesize the existing literature on digital marketing adoption and consumer behavior in emerging economies while identifying key mechanisms that shape the conversion of digital engagement into sustainable consumer value. A systematic literature review (SLR) was conducted following the PRISMA 2020 guidelines, resulting in a final sample of 47 substantive studies published between 2015 and 2025. The findings indicate that digital marketing adoption is driven by technological, social, and institutional factors, including perceived usefulness, social influence, trust, digital literacy, and infrastructural readiness. While digital marketing consistently enhances consumer engagement and purchase intention, its effects on loyalty, advocacy, and long-term commitment remain inconsistent across contexts. This review identifies a persistent conversion gap between consumer engagement and sustainable consumer outcomes, highlighting limitations in adoption-centric theories such as TAM and UTAUT. To address this gap, the study proposes an Institutional Conversion Framework that integrates technological, relational, and institutional dimensions to explain post-adoption consumer behavior. The study contributes to theory development and offers practical insights for digital marketers, platform providers, and policymakers in emerging economies.

Financial Anxiety, Financial Self-Efficacy, and Investment Decision-Making: A Mediation Perspective

2026-06-12T18:21:06+00:00

This study examines the relationship between financial anxiety, financial self-efficacy, and investment decision-making among individual investors in Indonesia. Grounded in Social Cognitive Theory and behavioral finance perspectives, the research investigates the mediating role of financial self-efficacy in explaining how financial anxiety influences investment behavior. A quantitative approach with an explanatory research design was employed, involving 150 retail investors selected through purposive sampling. Data were collected using structured questionnaires and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with Smart-PLS software. The findings reveal that financial anxiety negatively and significantly affects investment decision-making and financial self-efficacy. In contrast, financial self-efficacy positively and significantly influences investment decision-making. Furthermore, the mediation analysis confirms that financial self-efficacy significantly mediates the relationship between financial anxiety and investment decision-making. These results indicate that higher financial anxiety weakens investors’ confidence in managing financial matters, which subsequently reduces the quality of investment decisions. The study contributes to behavioral finance literature by providing empirical evidence regarding the psychological mechanisms underlying investment behavior in emerging markets. Practically, the findings suggest that investment education programs should not only emphasize financial literacy but also strengthen psychological resilience and financial confidence among investors.

Premature Hoisting Wire Rope Failure in Marine Deck Cranes: Investigating Diameter Mismatch, Two-Layer Spooling, and Sustainable Maintenance Strategies

2026-06-12T18:22:05+00:00

Hoisting wire ropes are critical components of marine deck crane systems, directly affecting operational safety, lifting efficiency, and equipment reliability. This study investigates the causes of premature hoisting wire rope failure on the deck crane of MV Roslyn and proposes maintenance strategies to extend its service life. A qualitative case study approach was conducted based on field observations from July 2025 to February 2026. Data were obtained through direct observations, inspections of wire ropes, drums, and sheaves, maintenance records, lifting plans, and technical documentation. The results indicate that the hoisting wire rope operated for only 200–300 hours, substantially below the expected service life of 1,300–1,500 hours. The main contributing factors were incompatibility between the wire rope diameter and the drum and sheave groove dimensions, the use of a two-layer spooling system, and inadequate lubrication practices. These conditions increased contact stress, friction, fatigue, deformation, and structural deterioration of the wire rope. To address these issues, corrective measures were implemented, including improving lubrication practices and recommending dimensional adjustments to the drum and sheave grooves, as well as adopting a single-layer spooling configuration. Enhanced lubrication alone increased wire rope service life to approximately 600–700 operating hours. Furthermore, predictive maintenance based on operating hours was found to support timely replacement planning while maintaining vessel operational efficiency.

Training, Human Resource Development, and Work Motivation as Determinants of Employee Performance in Microfinance Cooperatives

2026-06-12T18:21:09+00:00

This study aims to analyze the influence of training programs, human resource development, and work motivation on employee performance at KSP Balo’ Toraja. The research employed a quantitative approach using a survey method. Data were collected through questionnaires distributed to 71 employees selected using a saturated sampling technique. The data were analyzed using multiple linear regression with the assistance of SPSS software. The results indicate that training programs and human resource development have a positive and significant effect on employee performance. Work motivation also shows a positive influence on employee performance, although with a relatively lower contribution compared to other variables. Simultaneously, training, human resource development, and work motivation significantly affect employee performance with a coefficient of determination (R²) of 96.8%, indicating that the model has a strong explanatory power. These findings suggest that improving employee competencies through structured training, sustainable HR development, and motivational support can enhance organizational performance, particularly in microfinance cooperative institutions. This study contributes to the human resource management literature by providing empirical evidence from the Indonesian cooperative sector.

From Customer Experience to Word-of-Mouth: The Mediating Role of Customer Satisfaction among Shopee Live Users in Indonesia

2026-06-12T18:21:05+00:00

The rapid growth of live-commerce platforms has reshaped online shopping by offering interactive and engaging customer experiences. This study examines the effect of customer experience on word-of-mouth behavior, with customer satisfaction acting as a mediating variable among Shopee Live users in Indonesia. Grounded in Expectancy-Disconfirmation Theory (EDT), this research employs a quantitative approach using survey data collected from 120 Shopee Live users who had made at least one purchase through the platform within the previous six months. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that customer experience has a positive and significant effect on customer satisfaction, while customer satisfaction positively and significantly influences word-of-mouth behavior. However, customer experience does not directly affect word-of-mouth. Further analysis reveals that customer satisfaction fully mediates the relationship between customer experience and word-of-mouth. These findings suggest that positive customer experiences alone are insufficient to encourage recommendation behavior unless they first generate customer satisfaction. This study contributes to the live-commerce literature by highlighting the critical role of customer satisfaction as the mechanism through which customer experience translates into customer advocacy. The findings also offer practical insights for enhancing customer satisfaction and fostering positive word-of-mouth in live-commerce environments.

Understanding Employee Productivity Through Digital HRM and Self-Efficacy: Evidence from Banking Employees

2026-06-12T18:21:03+00:00

The banking industry is experiencing rapid digital transformation, encouraging organizations to adopt Digital Human Resource Management (Digital HRM) practices to enhance employee performance and organizational effectiveness. This study aims to examine the effect of Digital HRM on employee productivity and investigate the mediating role of self-efficacy among banking employees in Balikpapan City, Indonesia. A quantitative approach was employed using survey data collected from 100 banking employees selected through purposive sampling. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings reveal that Digital HRM has a positive and significant effect on employee productivity. Furthermore, Digital HRM significantly enhances employees’ self-efficacy, which in turn positively influences employee productivity. The mediation analysis confirms that self-efficacy significantly mediates the relationship between Digital HRM and employee productivity. These results support Social Cognitive Theory by demonstrating that organizational digital resources contribute to improved employee outcomes through psychological mechanisms. The study provides practical implications for banking institutions by highlighting the importance of integrating digital HR practices with initiatives aimed at strengthening employee confidence and capability in utilizing digital technologies. Ultimately, effective Digital HRM implementation can serve as a strategic tool for improving workforce productivity in the banking sector.

The Role of Quality Management in Customer Satisfaction in Fashion E-Commerce: A Literature Review

2026-06-12T18:58:54+00:00

This study aims to analyze the role of quality management in improving customer satisfaction in fashion e-commerce. The rapid growth of e-commerce in Indonesia has intensified competition, making product and service quality key factors in maintaining customer satisfaction. This study employs a literature review method by examining relevant journals, books, and credible sources published within the last 5–7 years. The findings indicate that quality management has a significant effect on customer satisfaction, reflected in product conformity with descriptions, ease of platform use, responsiveness of services, and delivery accuracy. In addition, product quality and service quality are interrelated in shaping the overall customer experience. The implementation of effective quality management not only enhances customer satisfaction but also fosters customer loyalty and business sustainability. Therefore, quality management is a crucial strategy for fashion e-commerce businesses in facing increasingly competitive market conditions.

Digital Convergence of Fintech and Marketing: A Qualitative Study of MSMES Integration Strategies on E-Commerce Platforms in Makassar

2026-06-25T01:37:51+00:00

Perkembangan pesat teknologi keuangan (fintech) dan pemasaran digital telah secara fundamental mengubah lanskap persaingan bagi usaha mikro, kecil, dan menengah (UMKM) di Indonesia. Di pusat-pusat kota seperti Makassar, pelaku UMKM semakin memanfaatkan konvergensi sistem dompet elektronik, infrastruktur pembayaran QRS, dan alat promosi media sosial dalam platform e-commerce utama seperti Tokopedia dan Shopee. Namun, logika strategis yang mengatur bagaimana para pengusaha ini secara bersamaan mengelola adopsi fintech dan integrasi pemasaran digital masih kurang dipahami dari perspektif manajerial kualitatif. Studi ini meneliti strategi adaptif yang digunakan pemilik UMKM di Makassar untuk mengintegrasikan instrumen fintech dan praktik pemasaran digital dalam ekosistem e-commerce. Dengan menggunakan pendekatan kualitatif deskriptif dengan desain studi kasus multi-lokasi, data dikumpulkan melalui wawancara mendalam dengan pemilik UMKM yang aktif menggunakan solusi pembayaran fintech dan pemasaran media sosial. Temuan mengungkapkan tiga dimensi strategis inti: membangun kepercayaan pembayaran digital, akuisisi pelanggan yang didorong oleh media sosial, dan sinkronisasi promosi-pembiayaan terintegrasi. Studi ini menyimpulkan bahwa digitalisasi UMKM yang sukses bukanlah hasil dari adopsi alat secara terisolasi, melainkan strategi konvergen yang disengaja yang menyelaraskan fungsi keuangan dan pemasaran dalam ekosistem digital yang terpadu.